澳大利亚连锁式零售商凯马特(Kmart)销售的一款写有“Merry
HAM-MAS”字样的圣诞礼品袋在被犹太团体投诉后从网上下架。
Kmart网站上目前已删除的产品页面曾显示,这款礼品袋以圣诞食品为主题,一面印有“令火腿保持新鲜的打印指南”,另一面则以大写字母写有“Merry
HAM-MAS”(圣诞火腿节快乐)的双关语。
澳大利亚犹太协会表示,由于这个礼品袋与巴勒斯坦武装组织哈马斯(Hamas)“撞词”,而哈马斯是澳大利亚和其他几个国家禁止的恐怖组织,他们“礼貌地建议”将其下架。
澳大利亚犹太协会在推特上写道:“虽然这可能有趣(犹太协会也开过一些不政治正确的玩笑),但这真的看上去不好”,并附上礼品袋的照片。
“我们怀疑某些产品经理可能会给公司带来一些尴尬。”
Kmart的母公司为事件作出道歉。大约一个小时后,该团体在更新中表示,公司的高级管理层已经与他们联系,保证将礼品袋从网站下架。
一位发言人通过声明表示:“这次我们做错了,我们毫无保留地道歉”、“设计这款产品时,我们显然没有考虑到所有的影响,该产品已被下架。”
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