美国麦当劳(McDonald's)新概念餐厅“CosMc's”的第一间门市即本月在伊利诺伊州开幕。
依据6日最新曝光的菜单,这间餐厅将主打饮料,包括冰茶、咖啡、冰沙、水果能量饮料等,也会推出三明治系列与简单小点。
外媒形容,CosMc's菜单结构与星巴克(Starbucks)类似,未来可能成为星巴克的竞争对手。
迷你薯饼、辣Queso汉堡 点图放大看看CosMc's的菜单:
综合商业内幕、CNBC等报道,CosMc's将是麦当劳60多年以来在美国推出的首间新概念餐厅。
菜单除了有麦当劳经典的McMuffin与麦旋风,也推出新产品,像是辣味乳酪三明治、薯饼小点等,还有蓝莓柠檬饼干圣代、焦糖布朗尼等甜点。
饮品的部分则有冰沙、冰茶、水果能量饮料与咖啡系列等。
麦当劳把CosMc's定位成可以快速方便买到提神的零食与饮料的地方,预计餐厅空间小于一般的麦当劳门市,会有多条得来速车道。
另外,这间新概念餐厅的名字出自麦当劳1980年代至1990年代的吉祥物“CosMc”。
麦当劳计划在2024年年底之前,开设10间CosMc's试点门市,包括伊利诺伊州1间、德州9间,接着花费1年进行数据分析,决定是否扩大经营。
一旦取得成功,CosMc's将展店至全球各国。
顾问公司GlobalData专家桑德斯(Neil
Saunders)透露,新概念餐厅似乎瞄准更年轻的客群,锁定TikTok世代,且菜单似乎受到星巴克启发,因为星巴克季节性饮品经常在TikTok上窜红,“星巴克绝对是它锁定的连锁店之一,CosMc's为麦当劳在饮料与速食市场提供更大的机会”。
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