快时尚名牌希音(Shein)在短短几年内迅速崛起,赢得全球上亿购物者青睐,准备赴美上市。随著这家中国跨境电商巨头即将成为近年来最大宗中国企业在美IPO,过去行事低调、连员工都不太认得他的希音创办人许仰天(Sky
Xu),今后恐怕很难不站到国际舞台镁光灯下。
华尔街日报8日以专文侧写许仰天,指许仰天生于1984年,在山东省淄博市长大,父母都是工人阶层;将近40岁的他,英语不熟练。见过许仰天的人说,他工作时常穿像是睡衣的棉制衬衫和裤子;他非常了解与希音签约的小工厂营运状况,还能说出制衣工人的平均工资。
希音高级顾问弗朗西丝.汤森德(Frances Townsend)曾任游戏大厂“动视暴雪”(Activision
Blizzard)主管,也曾为前总统布希工作,她告诉华尔街日报,许仰天勤奋直率,讨论问题时“总能切中要害”;她还说:“我觉得许仰天从来不睡觉。”
回顾许仰天从零开始创立希音的过程,他在青岛科技大学攻读国际贸易,自学搜寻引擎优化、购买域名,对海外代理销售工业垫片等密封零件;2008年与人合资成立电商平台“南京点唯资讯技术公司”(Dianwei
Information
Technology);一年后,另合资创办电商,向海外销售从紫砂壶到眼镜等各类消费品。经过几年反复试错,2012年公司网站命名为SheInside,以婚纱礼服为业务重点。
2015年,许仰天和其他联合创办人将SheInside产品扩展到其他女装,公司网站名称缩短为Shein,并推出同名应用程序;短短几年内,Shein便成为全球下载次数最多的购物应用程序之一。
在许仰天领导下,希音建立超高效供应链,利用算法迅速预测客户需求;并以小批量订单测试市场需求,再视需求追加订单。希音自称,未售出服装只占2%,远低于30%的行业平均线。
近年来,希音试图摆脱“中国血统”,把总部迁到新加坡,并在中国以外建立供应链。
如今,希音申请在美上市,IPO可能在2024年进行。美国投资人通常视上市公司执行长为企业形象代言人,指望他们沟通企业策略计划,描述企业愿景并回答股东问题。谈及未来希音由谁出面,汤森德说,她和许仰天及几位希音联合创始人提过,若决定IPO,就要面对大众;“他们内心其实很不情愿,如果非面对大众不可,会是许仰天。”
-->
`,
"script":[{"type":"text/javascript","src":"//widgets.outbrain.com/outbrain.js","async":"async"}]
}
, "gg_rightside": {
"html":`
advertisement
advertisement
advertisement
`,
"script":[{"type":"text/javascript","src":"//widgets.outbrain.com/outbrain.js","async":"async"}]
}
, "gg_duturandom": {
"html":`
`,
"script":[]
}
, "gg_square": {
"html":`
`,
"script":[]
}
, "gg_topbanner": {
"html":`
`,
"script":[]
}
, "gg_middlesquare": {
"html":`
`,
"script":[]
}
, "gg_dutu": {
"html":`
`,
"script":[]
}
, "gg_botline": {
"html":``,
"script":[]
}
, "gg_dututop": {
"html":`
`,
"script":[]
}
, "gg_shipintop": {
"html":`
`,
"script":[]
}
, "gg_inContent": {
"html":`
`,
"script":[]
}
, "gg_shipinrandom": {
"html":``,
"script":[]
}
, "gg_sideSticky": {
"html":`
`,
"script":[]
}
, "gg_bottombanner": {
"html":`
`,
"script":[{"type":"text/javascript","src":"//widgets.outbrain.com/outbrain.js","async":"async"}]
}
, "gg_marquee": {
"html":`
`,
"script":[]
}
}
const adEnv={
"gg_header": {
"html":``,
"script":[{"type":"text/javascript","exec":` var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; var pbjs = pbjs || {}; pbjs.que = pbjs.que || []; `},{"type":"text/javascript","src":"https://adncdnend.azureedge.net/adn-hb/adn.wnx2.js","async":""},{"type":"text/javascript","src":"https://adncdnend.azureedge.net/adn-video/WenxuecityPlayer.js","async":"async"}]
}
}
const wxcEnv = {
"base":{
"exe":[],
"src":[
{"src": "/news/js/recommendednews.js","defer":"true"},
{"src":"/js/wxcFunc.js","defer":"true"}
]
},
"func":{
"exe":[
//展示评论
'function showMoreComments(){let n = 4;for(let i=0;i
2){dom.hide();}}$("#showallcomment").show();$("#showlesscomment").hide();};hideComments();',
],
"src":[
//图片,搜索,QR code
{"src": "/news/js/view.js?v=05132024"},
//计数器
{"src":"//count.wenxuecity.com/service/count/script/do.php?type=news&id=125315048&n=0&out=jsval","defer":"true"},
]
}
}
function wxcCode(){
wxcEnv.base.exe.forEach(x=>{
let tag = buildAdcode(x);
document.head.append(tag);
})
wxcEnv.base.src.forEach(src => {
let tag = buildSrc(src)
document.head.append(tag);
});
wxcEnv.func.exe.forEach(x=>{
let tag = buildAdcode(x);
document.body.append(tag);
})
wxcEnv.func.src.forEach(src => {
let tag = buildSrc(src)
document.body.append(tag);
});
}
function adcode(){
let adkey = Object.keys(ads);
adkey.forEach(x=>{
let code = ads[x].html;
let div = document.getElementById(x);
if(div)div.innerHTML = code;
ads[x].script.forEach(s=>{
if(Object.keys(s).indexOf('src')===-1){
let tag = buildAdcode(s.exec);
document.body.append(tag);
}else{
let tag = buildSrc(s);
document.body.append(tag);
}
})
})
}
function baseCode(){
let baseKeys = Object.keys(adEnv);
baseKeys.forEach(x=>{
adEnv[x].script.forEach(s=>{
if(Object.keys(s).indexOf('src')===-1){
let tag = buildAdcode(s.exec);
document.head.append(tag);
}else{
let tag = buildSrc(s);
document.head.append(tag);
}
})
})
}
function buildAdcode(script){
let tag = document.createElement('script');
tag.innerHTML = script;
return tag;
}
function buildSrc(obj){
let keys = Object.keys(obj);
let tag = document.createElement("script");
keys.forEach(key=>{
tag.setAttribute(key, obj[key]);
})
return tag ;
}